Our Story

Why We Started The Lovery

Betty & Sharon, the mother-daughter duo behind The Lovery.

Why We Started The Lovery

 

After living out her dreams to design and create colorful gemstone jewelry for over 30 years, Betty's children grew up and were ready to get engaged. Searching for the perfect engagement ring highlighted a major void in the jewelry market.

She noticed jewelry stores carried a generic inventory, completely undesirable for this generation of newlyweds. Making small tweaks to existing styles could not be accommodated, and creating a custom ring would take months to receive. Finding a reliable source to make this special occasion memorable and pleasant was extremely difficult. With the excitement of a wedding on the way, the rings weren’t measuring up!

In 2018, when her daughter Sharon was ready to get engaged, the mother-daughter duo decided it was time to change the game.

With a fresh take on engagement rings, The Lovery is an online boutique specializing in one-of-a-kind, wow-worthy engagement rings and wedding bands featuring precious and semi-precious gemstones of all colors of the rainbow.

After living out her dreams to design and create colorful gemstone jewelry, Betty's children grew up and were ready to get engaged. Searching for the perfect engagement ring highlighted a major void in the jewelry market.

She noticed jewelry stores carried a generic inventory, completely undesirable for this generation of newlyweds. Making small tweaks to existing styles could not be accommodated, and creating a custom ring would take months to receive. Finding a reliable source to make this special occasion memorable and pleasant was extremely difficult. With the excitement of a wedding on the way, the rings weren’t measuring up!

In 2018, when her daughter Sharon was ready to get engaged, the mother-daughter duo decided it was time to change the game.

With a fresh take on engagement rings, The Lovery is an online boutique specializing in one-of-a-kind, wow-worthy engagement rings and wedding bands featuring precious and semi-precious gemstones of all colors of the rainbow.

 

 

Betty & Albert Hakimian - Founders of Alberto™.

 

 

 

 

The Lovery family. Betty & Albert with their children, children's spouses, and grandchild.

 

Where It All Began...

During her teenage years, Betty fell in love with exotic gemstones, diamonds and unique jewelry designs. Her love for jewelry lead to the creation of the fine jewelry company, Alberto™. Since 1985, Betty and her husband Albert have designed and handcrafted limited edition collections of fine jewelry, glorifying exotic gemstones sourced from around the world. Alberto’s devotion to one-of-a-kind, exotic color jewelry has earned a worldwide loyal customer base and distinguished name which can be seen in pages of Harper’s Bazaar and Town & Country magazines.

 

Alberto in Harper's Bazaar Magazine & 2018 Look Book Cover.

 

 

Alberto's Exotic Colored Gemstone Collection.

 

What We Offer

From our in-house design team to our on-site factory, all of The Lovery's pieces are designed, manufactured and finished in New York, with only the highest quality and care, allowing us to offer the best prices directly to those getting ready to tie the knot!

 

The Lovery’s curated collections of engagement rings offer each bride-to-be a one-of-a-kind ring that represents her unique style and incomparable love. Our personal shoppers are here to help you find the perfect ring.

 

Our Pastel and Vivid Collections feature colorful center gemstones with diamond bands or accents, while our Classic Collection features white diamond center stones with colored gemstone accents.

 

Can't find exactly what you're looking for? The Lovery's personal shoppers are here to create the ring of your dreams. We will source, design and hand craft your custom creation based on what's important to you.

 

The Lovery's Manufacturing Team in New York.

The Lovery's Design Team in New York.

Behind the scenes of The Lovery's factory in New York.